Business Enquiries

Why Exhibit?


As the UK only dedicated sugarcraft, cake decorating and baking show, Cake International and Bake International attracts thousands of enthusiasts eager to experience the latest trends and shop supplies. Exhibiting offers unrivalled access to a captive audience and opportunity for business with both professional and amateur cake decorators, sugar crafters, chocolatiers and bakers.

Why miss out on exposure to buyers of this calibre?

“The opportunities that have come to my business since exhibiting with ICHF for over seven years have been of enormous value and significance to my company.”

– Tracey’s Cakes

“Exhibiting at Cake International gave a massive boost to our business. The amount of exposure we had was amazing. Cake International is definitely the BEST!”

– Queen of Hearts Couture Cakes


Visitor profile

Cake International and Bake International is a key global event in the industry calendar, attracting a diverse range of buyers –  from professional cake decorators to home bakers – and everything in between. 

Visitors are searching for the latest trends, equipment innovations and classic tools from leading and pioneering brands.

Whether you are looking to launch a new product, increase brand awareness, reach new audiences or sell, sell, sell, Cake International can help you achieve your objectives. 

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For more information or to book your stand contact Sponsorship and Senior Event Manager:  Melanie Underwood on +44(0)7845 938346 or email 

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