Business Enquiries

Why Exhibit?


As the leading sugarcraft, cake decorating and baking show, Cake International attracts 15,000 enthusiasts eager to experience the latest trends and shop supplies.Exhibiting at Cake International offers unrivalled access to a captive audience and opportunity for business with both professional and amateur cake decorators, sugar crafters, chocolatiers and bakers.

Can you afford to miss out on exposure in front of buyers of this calibre that no other exhibition can deliver?

“The opportunities that have come to my business since exhibiting with ICHF for over seven years have been of enormous value and significance to my company.”

– Tracey’s Cakes

“Exhibiting at Cake International gave a massive boost to our business. The amount of exposure we had was amazing. Cake International is definitely the BEST!”

– Queen of Hearts Couture Cakes

Visitor profile

A world leading event, Cake International is one of the key global events in the calendar, attracting a diverse range of buyers from professional cake decorators to home bakers and everything in between. 

Visitors are searching for the latest trends, equipment innovations and classic tools from leading and pioneering brands.

Whether you are looking to launch a new product, increase brand awareness, reach new audiences or improve sales, Cake International can help you achieve your objectives over just three days.



Enquire Now Media Pack


Contact Nina Ebner on 01425 460 810 or email  for more information or to book your stand. 

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Birmingham London