Why Exhibit?
Cake & Bake International, established in 1994, has grown into the world’s leading sugarcraft, cake-decorating, and baking show – an essential gathering place for the global cake-decorating community. Each year it brings together artists, bakers, and enthusiasts to share techniques, compete in its renowned sugarcraft and baking competitions with over 1,000 entries, showcase extraordinary edible artistry, and celebrate the craft’s evolving creativity.
In 2025, the show expanded its legacy with the introduction of the Cake & Bake International Awards, held at the Hilton Metropole NEC, which honour excellence and innovation across the industry. This new awards gala adds a prestigious spotlight to the talent, passion, and dedication that define the Cake & Bake International experience.
“The opportunities that have come to my business since exhibiting with ICHF for over seven years have been of enormous value and significance to my company.”
– Tracey’s Cakes
“Exhibiting at Cake International gave a massive boost to our business. The amount of exposure we had was amazing. Cake International is definitely the BEST!”
– Queen of Hearts Couture Cakes
Visitor profile
Cake and Bake International is a key global event in the industry calendar, attracting a diverse range of buyers – from professional cake decorators to home bakers – and everything in between.
Visitors are searching for the latest trends, equipment innovations and classic tools from leading and pioneering brands.
Whether you are looking to launch a new product, increase brand awareness, reach new audiences or sell, sell, sell, Cake and Bake International can help you achieve your objectives.
For more information or to book your stand contact Head of Cake & Bake International shows: Melanie Underwood on +44(0)7845 938346 or email melanieu@ichf.co.uk
